The Galt Sales Process: An Inch Wide and A Mile Deep

The Galt Sales Process: An Inch Wide and A Mile Deep

The Galt Sales Process: An Inch Wide and A Mile DeepBy Landry Roberts, Galt Pharmaceuticals’ Director of Sales In 1889, humorist Edgar Nye coined the phrase “a mile wide and an inch deep.” He was talking about a water source found in Nebraska called the Platte River....