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After 806,000 Opioid Overdose Deaths, Barry Patel and Wade Smith Are Betting on a Different Approach to Pain
The opioid crisis did not emerge because medicine lacked alternatives. Effective, FDA-approved, non-opioid options for pain management existed long before opioids dominated the commercial landscape. They were deprioritised during decades when heavily promoted products shaped physicians' prescribing habits across the country. Patients paid the price for that commercial calculus in ways the healthcare system is still working to reverse.
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